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“Some women fear the fire, some women simply become it.”

– R. H. Sin.

Web, Digital, & Marketing Project Manager | Full Stack Digital Marketer (PPC/SEO/SEM) | UX/UI/ADA | Analytics | Website Management/Administration

I’m a results-focused Web, Digital, and Marketing Project Manager passionate about orchestrating projects that deliver outstanding outcomes. With expertise as a Full Stack Digital Marketer, I specialize in managing end-to-end digital initiatives involving PPC, SEO, SEM, UX/UI, ADA compliance, analytics, and comprehensive website management. My strength lies in translating complex project requirements into clear, actionable plans, driving strategic vision and measurable success.

Throughout my career in both dynamic agency environments and strategic in-house positions, I’ve successfully managed cross-functional teams and led projects that transformed startups into recognized brands and propelled established enterprises to new levels of digital excellence. My approach combines meticulous planning, effective stakeholder communication, and agile execution to deliver engaging, optimized content and impactful digital campaigns.

Driven by my INTJ analytical mindset, Enneagram 5w6 curiosity, and detailed-oriented Kolbe score of 8634, I thrive in roles that demand precision, strategic clarity, and operational efficiency. Leveraging my Forte Factor “Professor” profile, I foster seamless collaboration, enhance team alignment, and ensure transparency throughout every stage of project execution.

Based in the Charlotte-Metro area, I excel at coordinating remote and hybrid teams, ensuring alignment across time zones and delivering consistently excellent results.

Ready to bring clarity, efficiency, and impact to your next digital project? Let’s connect over a coffee—virtually or in person—and discuss how we can drive your vision forward together.

Enneagram: 5w6 | Myers-Briggs: INTJ | Kolbe: 8634 | Forte Factor: Professor (Leader, Connector, Facilitator, Solver)

Reach out today—let’s make your next project extraordinary!

Contact Me
View Resume and Certifications on LinkedIn

Experience

Content Associate @ Wells Fargo - Contingent / 2023 - 2025
  • Collaborates with cross-functional teams to streamline content workflows and optimize digital experiences.
  • Manage content for enterprise-level digital platforms using Adobe Experience Manager (AEM), ensuring brand consistency and accessibility.
  • Build and organize content matrices to streamline omnichannel content strategies, enhancing usability and user satisfaction.
  • Coordinate with design teams and stakeholders to deliver timely, quality content for large-scale initiatives.
  • Curate and manage content within Adobe Experience Manager (AEM) to improve user engagement across digital platforms.
  • Collaborate with teams to ensure content aligns with business goals and accessibility standards.
  • SEO Consultant and ADA champion for WCAG 2.2 compliance.

Skills: Adobe Experience Manager | Project Management | Content Management | Digital Publishing | JIRA | SEO | HTML | JSON | Microsoft Access | Microsoft Project | Visio | Microsoft Powerpoint | Sharepoint | Microsoft Teams | OneNote | Microsoft Word | Microsoft Powerpoint | Microsoft Excel

Special (Agile) Projects Manager @ Miller Davis Agency / 2021 - 2023
  • Led cross-functional and internationally remote teams in website projects, managing end-to-end processes and ensuring alignment with organizational objectives.
  • Implemented Agile principles to streamline project workflows, resulting in a 20% increase in team productivity.
  • Led daily stand-up meetings, sprint planning, and retrospectives to facilitate effective communication and rapid issue resolution.
  • Utilized Kanban and Scrum Boards, Gantt charts, and similar tools to visualize work progress, ensuring transparency and accountability with the team.

Skills: Agile (Scrum, Kanban, Waterfall) | Stakeholder Management | Continuous Improvement | Risk Management | Conflict Resolution | Strategic Planning | Process Optimization | Jira | Trello | Confluence | ClickUp

Certifications:

Atlassian Agile Project Management Professional Certification – Atlassian

Agile Marketing Foundations – Linkedin

Leading in the Moment – LinkedIn

Certified Activator of Competitive Intelligence – Crayon

Project Management Foundations, Ethics, Fundamentals, and Teams – LinkedIn

SCRUM – Certification Prep – Linkedin

    SEO/SEM/PPC Manager @ Miller Davis Agency / 2021 - 2023
    • Managed 20+ website projects, and Google Ads campaigns with budgets exceeding $20K, achieving industry-leading results for 90% of ad groups.
    • Developed targeted SEO (technical, local, on and off page) strategies, increasing organic traffic, and improving client retention.
    • Developed streamlined marketing processes, improving internal communication and campaign delivery.
    • Led team training and created documentation on Google Analytics (GA4) and digital marketing software.

    Skills: Google AdWords | SEO Optimization (Technical, On-Page, Off-Page, Research, & Local) | SEM | ScreamingFrog | MOZ | Google Analytics (GA4) | Google Tag | Search Console | LinkedIn Campaign Manager | Looker Studio | CakeMail | Social Media.

    Certifications:

    Google Ads (Display, Search, Measurement, Video, Apps, Shopping)

    Google Analytics Individual Qualification – Google

    Become an AI Powered Marketer – SEMRush

    SEMRush for Digital Agencies Certification – Semrush

    International SEO – LinkedIn

    Generative AI Fundamentals – Google

    Marketing: Conversion Rate Optimization – LinkedIn

    Introduction to Prompt Engineering for Generative AI – LinkedIn

    Using AI as your SEO Assistant – LinkedIn

    Advanced Google Analytics (GA4) – LinkedIn

    LinkedIn Marketing Strategy – LinkedIn

      Web Designer @ Miller Davis Agency / 2021 - 2023
      • Designed and developed custom websites, ensuring intuitive navigation and captivating visual aesthetics for diverse clients.
      • Conducted in-depth UX/UI research and created wireframes and mockups using Figma, translating concepts into user-friendly interfaces.
      • Collaborated with developers to implement responsive designs, optimizing websites for various devices, WCAG 2.2, and screen sizes.

      Skills: UX/UI | WCAC 2.2 |WordPress (Divi, Oxygen, and Elementor) | Wix | Figma | Mockups | Wireframes | HTML5 (Intermediate) | CSS3 (Intermediate) | JSON | JavaScript (Elementary) | Python (Elementary) | Go Daddy Site Editor | Drupal Management | Square | Squarespace Site Design

      Certifications:

      RCCC Course: Introduction to Python 3 – 4.0

      RCCC Course: HTML5/CSS3 – 4.0

      RCCC Course: Introduction to Databases – 4.0

      JavaScript Road Trip Pt. 2 – Code School

      Front End Foundations – Code School

        Franchise Relations Coordinator @ Go Ventures, LLC. / 2015 - 2020
        • Directed content creation and marketing projects for the Go Burrito Franchise, ensuring alignment with brand standards.
        • Managed project workflows, ensuring timely delivery of web designs, marketing collateral, and franchise-specific materials.
        • Collaborated with stakeholders to develop content strategies that enhanced brand recognition and customer loyalty.
        • Oversaw the creation of user-friendly website layouts and designs to improve user experience and navigation.

        Skills: Web Development | Event Planning | Franchise Management | Office Management | Corporate Website Management | Franchise Administration | Google Analytics | HTML · JavaScript | Logistics Planning and Implementation | Marketing Strategy | Microsoft Office | On-Page Optimization | Project Coordination | Project Management | Social Media Marketing | User Experience Design (UED) | Website Administration | WordPress Design | Analytical Skills | Data Analysis · Project Planning · Mediation · Front-end Development | Data Entry | Customer Service · Cross-functional Team Leadership | Content Management | Conflict Management | Business Operations

        IT & Website Chairperson @ Lions Club International District 31-I / 2011 - 2024

        As Technology Chairperson for the NC 31-I Lions Club, I played a pivotal role in modernizing the club’s digital presence.  Managing website updates, optimizing digital communication strategies, implementing WCAG 2.2 requirements, and providing technical guidance to enhance outreach and engagement. My efforts improved member connectivity, streamlined event coordination, and strengthened the club’s community impact within the district.

        Positions Held: President – Gold Hill Lions Club (2010 – 2012) | Secretary – Gold Hill Lions Club (2009 – 2010, 2012-2015) | Website Administrator – Concord Lions (2020 – 2024)

        Awards:

        William L. Woolard Partner in Service in 2010

        International President Certificate of Appreciation in 2012

        Jack Stickley Fellowship in 2018

        Lions Pulitzer Award in 2019

        Skills: Website Managemtent & Administration | HTML | CSS3 | Web Development | Search Engine Optimization (SEO) | UX General | Social Media | Print Marketing

         

        Education

        University of North Carolina at Charlotte

        Rowan-Cabarrus Community College

        Skillsets and Certifications

        Digital Marketing

        • Google Analytics
        • LinkedIn Marketing Strategy 
        • Agile Marketing Foundations
        • Google Analytics 4 Advanced
        • Google Adwords Professional
        • Hubspot
        • Cakemail
        • Crazy Egg
        • Facebook/Instagram
        • Branding
        • A/B Testing
        • PPC
        • Google – Display, Search, Measurement, Video, Apps, & Shopping. 

        SEM/SEO

        • Semrush for Digital Agencies
        • AI Powered Marketer
        • Screaming Frog
        • Yoast SEO
        • Ahrefs
        • Moz
        • Google Tags
        • Looker Studio
        • Microsoft Clarity
        • Google Search Console
        • Bing, Yahoo, and Google 
        • Local, Tech, Research, On, & Off Page SEO. 
        • International SEO

        UX/UI

        • Adobe XD
        • Figma
        • Adobe InDesign
        • Adobe Illustrator 
        • Adobe Photoshop
        • WCAG 3.0 Compliances
        • Adobe Creative Suite
        • Mockups
        • Wireframes

        Project Management

        • Agile Project Management Professional Certification – Atlassian 
        • Project Manager Learning Path Certification
        • Certified Activator of Competitive Intelligence 
        • Agile Project Management with Jira Cloud Certification
        • Confluence
        • Waterfall
        • Kanban
        • Trello
        • Basecamp

        Programming

        • HTML
        • CSS3
        • JavaScript
        • Python
        • Bootstrap
        • .Net Visual Basic
        • R Studio (Learning)
        • CMS: WordPress, Divi, Tridion, Drupal, Squarespace, Wix, Elementor, Oxygen, AEM, and others. 
        • Generative AI Fundamentals

        References

        - Mollie Ruf

        Marketing Communications Manager, Rowan EDC

        I had the privilege of working with Elizabeth this year and I can confidently say that she is an invaluable asset to any team. Her expertise in Google Analytics and website development/maintenance is truly exceptional.
        Elizabeth not only possesses a deep understanding of the intricacies of Google Analytics but also has a remarkable ability to turn data into actionable insights.
        She has a keen eye for detail and a strong commitment to keeping our online platforms up-to-date and secure.
        I am grateful to have had the opportunity to not only work with Elizabeth but also learn from her.

        - Sandra Street

        Marketing Manager - Industrial Unit, CGTower

        Elizabeth has coached me through the creation of a writing portfolio site that showcases my poetry and talks about upcoming projects (saraaustinbailey.com), as well as a forthcoming business site full of helpful energy and wellness resources and booking/payment capabilities for my reflexology and somatic coaching clients. She answers a wide variety of questions I have about how things work behind the scenes to drive traffic and create engagement, and she teaches me the skills I need to not only make my sites visually stunning, but also an extension of who I am. My voice and my personality shine through in my sites, and I am so proud of them.

        It’s easy to find someone to build me a website—they are all over they place, and usually they even contact me to sell their services. To sign on with them would be effortless on my part! But that’s not what I was looking for when I set out to create my sara writer site. I am so grateful to have found Elizabeth, who teaches me how to build and grow my websites and how to enhance the ways I engage with my audiences online. To be able to make and maintain my own sites feels like I have struck gold in my art and work. A Chinese proverb is most apt in explaining this: “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.”

        Hire Elizabeth and with her skills and wisdom + your own tenacity, you are set for life.

        - Sara Austin Bailey

        Writer & Certified Reflexologist, SaraAustinBailey.com & DreamReflexology.com

        …

        Elizabeth was employed since 2015 at Go Ventures, Inc. for the position of Franchise Relations Coordinator. With no fault of her own, this position was eliminated in 2020 as a casualty of the pandemic-related shutdowns.

        Her primary duties included all aspects of maintaining relationships with Go Burrito restaurant franchisees. This work included communications, project management, conducting meetings, document preparation and review, franchisee training, maintaining our franchise training website, preparing financial and accounting reports, and more. Elizabeth wore many hats, including that of executive assistant, office admin and HR.

        The skills Elizabeth employed on a daily basis were: Time management, organization, client communications, finances and accounting, Office/Excel, and WordPress. Beyond with franchisees, she used these skills regularly in dealing with our external legal team, marketing team, sales team, architect/designers, site locators, equipment vendors, and numerous restaurant vendors.

        I am confident that Elizabeth would be an addition to any organization in need of such skills.

        - Mikey Wetzel

        Owner, Go Burrito Franchise & Go Ventures, Inc.

        Contact Me

        Interested in learning more about my qualifications and capabilites? Want to set up an interview or present a new opportunity?

        I look forward to collaborating with you.